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Google Analytics

One source for all your digital analytics


Impel’s digital merchandising platform seamlessly integrates with Google Analytics, enabling dealers to measure and optimize all of their digital marketing and merchandising investments in a single location.

With our automated event tracking capability, you’ll be able to understand the channels, campaigns and tactics that are driving engagement and conversion, leading to improved business results and more informed decision making.

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Our AI-Powered Customer Lifecycle Management Platform Includes:

Sales AI Copilot
Conversational AI that converts more leads with personalized engagement at scale

Service AI
Grow service revenue with automated outreach and personalized communication

Chat AI
The auto industry’s most advanced generative AI chat solution

360° WalkArounds®
Interactive exterior and interior walkarounds and still images

Feature Tour®
Multimedia showcase of each vehicle’s most valuable features, tailored to individual shoppers

AI Virtual Booth
A premium photo booth for your digital showroom

gary_rome2"Impel enables us to deliver a better online shopping experience, and that’s led to a 23% increase in time spent on VDPs and 36% more lead submissions. It’s also what sets us apart from other dealers in the area."

- Tim Ferreira  |  eCommerce and Parts Director